14 de agosto de 2008


juxtapoz art & culture magazine
In Mexico City, on August 15th, Nike will open the first Nike Sportswear store in the Americas. Named Nike Sportswear 1902 to commemorate the founding of the Colonia Condesa, where it is situated in the heart of the largest city in the world, it will be Mexico’s flagship store for the new lines of Nike Sportswear Apparel and Footwear.

To celebrate the opening of this historic project, eight international artists have been invited to each realize a 4.5 square meter live art installation in the New Nike Sportswear store, 18 Teotihuacan, Colonia Condesa. The artists are: Jason Maloney, Joe Ledbetter, Jesse Reno, Bigfoot, Carlos Ramos, Tixinda, Yurievi (Popwhore,) and 123Klan.

The catch? The day before the live painting event the eight artists will swap briefs between themselves and have only the evening to think over their design for the opening ceremony!

In a less spontaneous manner, Nike also invited each artist to design posters reflecting Mexico in their own unique style, in any medium they chose. A few are pictured above, but take a peek at the rest of the great artwork the artists came up with here…

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